Logitech
For Logitech, I developed a comprehensive marketing campaign that included detailed presentation slides and user-focused experiences promoting their full gaming portfolio. The slide presentations showcased the campaign strategy, product features, and consumer engagement tactics, emphasizing the wide range of Logitech gaming products, from keyboards to mice and headsets.The campaign featured an “impulse” user flow, targeting nearby gamers through geo-targeted banner ads, encouraging them to visit retail locations to explore and purchase Logitech’s gaming products. This approach created a seamless connection between digital ads and in-store shopping, designed to increase foot traffic and drive sales for the full portfolio.
Additionally, I crafted an “appless” experience specifically for the Logitech G Pro X 2 Wireless Gaming Headset. This allowed users to interact with and explore the product’s features directly through a banner ad, offering a rich, app-like experience without the need for installation. The presentation slides also detailed this user flow, highlighting key performance metrics and data from the campaign, all while maintaining Logitech’s sleek and cutting-edge brand aesthetic, targeting gaming enthusiasts.
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