For Centrum Menopause, I developed a comprehensive marketing campaign designed to connect with women navigating menopause. The project included the design of detailed presentation slides, an “appless” experience, and an “impulse” user flow, complemented by custom animations.

The “appless” experience allowed users to interact with the campaign seamlessly through banner ads, providing information about Centrum Menopause’s tailored benefits without the need to install an app. The user flow guided potential customers through an engaging and informative journey, showcasing how the product supports their health during this life stage.

The “impulse” user flow used geo-targeted ads to reach consumers near retail locations, encouraging them to explore and purchase Centrum Menopause products in-store. The animations added a dynamic and approachable touch to both the appless and impulse experiences, enhancing user engagement.

The slide presentations detailed the campaign’s strategy, design elements, and user journey, along with insights into performance metrics. The campaign’s visuals and messaging reflected the supportive and empowering essence of the Centrum Menopause brand, resonating with its target audience.

Click the following links to experience it live:

• https://sites.applessdash.com/Centrum-Menopause_Appless/index.html
• https://sites.applessdash.com/Centrum-menopause_Impulse/index.html