Paso Robles wine collection
For Paso Robles Wine Collection, I designed a sophisticated marketing campaign featuring their premium labels: The Callin, Josh, Force and Grace, and Honest Thief. This project included an elegant “appless” experience, detailed slide presentations, and video/animation designs to enhance user interactions within the user flow.
The “appless” experience provided users with a seamless journey through interactive banner ads, showcasing the distinct qualities of each wine. Users could explore tasting notes, pairing suggestions, and vineyard stories for each label, all within an immersive, app-like interface without requiring installation.
The user flow was brought to life with polished video animations, guiding users step-by-step through the wine selection process and directing them to purchase options or nearby retailers. The animations emphasized the luxury and craftmanship of the Paso Robles Wine Collection, creating a rich sensory experience.
The slide presentations highlighted the campaign strategy, user journey, and creative design elements, complemented by metrics and insights. The visuals reflected the refined aesthetics of the wine collection, using earthy tones, elegant typography, and vineyard-inspired imagery. This campaign successfully positioned Paso Robles Wine Collection as a symbol of sophistication and quality, engaging wine enthusiasts and elevating their brand presence.
Click the following links to experience it live:
