360 Campaigns for Casemate: Comprehensive Brand Experiences Across Seasons and Product Launches
During my tenure as a Senior Designer at Casemate, I spearheaded numerous 360 campaigns that showcased the brand’s innovative designs and seasonal highlights. Each campaign was a holistic effort, meticulously planned and executed to create a cohesive brand experience across all customer touchpoints. I’ve compiled the most impactful campaigns from the hundreds I contributed to, emphasizing the creativity and strategy that defined my role.
Each campaign began with strategic planning, encompassing everything from photoshoot coordination to ensure the perfect aesthetic, to designing email campaigns that engaged customers with tailored messaging. I reimagined Casemate’s website design, aligning it with each campaign’s theme to provide a seamless user experience, while also enhancing functionality and visual appeal.
On social media, I crafted posts that captured the brand’s bold, stylish personality, driving engagement and brand loyalty. For the Amazon storefront, I curated optimized entries to highlight the key features of each product, increasing visibility and conversions in the competitive marketplace.
These campaigns ranged from celebrating new product launches, such as introducing cutting-edge tech accessories, to seasonal themes like holiday collections. Each one reflected a meticulous attention to detail, a strong grasp of brand identity, and a passion for delivering exceptional customer experiences. My work consistently elevated Casemate’s presence across platforms, ensuring every campaign resonated with its audience and left a lasting impression.