In collaboration with various beauty brands such as Revlon, Not Your Mother’s, and Cetaphil, I developed an engaging marketing campaign focused on products found in the beauty aisle of Walmart. This project included the design of detailed slide presentations and an “impulse” user flow. Users interacted with banner ads that targeted potential customers near Walmart locations, encouraging them to visit the store and purchase the products. The campaign emphasized a seamless user journey, featuring expertly edited videos to enhance the shopping experience. The slide presentation showcased each step of the campaign, from ad interaction to in-store purchase, and included comprehensive reports on campaign results and data. This design reflected the diverse and vibrant nature of the beauty products, targeting English-speaking consumers.