For Powerade, I designed a football-themed campaign centered around March Madness, creating custom versions for LSU, UGA, and USC teams. The project included the development of visually dynamic presentation slides and engaging “appless” experiences tailored to each team’s fan base.

The “appless” experiences allowed users to interact with the campaign seamlessly via targeted banner ads. Each version celebrated the spirit of its respective team, incorporating their colors, mascots, and slogans to engage fans. The interactive journey highlighted Powerade’s role in fueling athletes and fans alike, showcasing exclusive content and team-centric promotions without requiring app installation.

The presentation slides detailed the campaign’s strategy, creative design, and performance insights. Each slide reflected the excitement of college football and March Madness, incorporating bold visuals and energy synonymous with the Powerade brand. This campaign successfully tapped into the loyalty of college sports fans while reinforcing Powerade’s positioning as the ultimate sports hydration solution.