For Uncharted Eats, a curated sample box gifted to influencers and showcased to customers via Walmart, I developed a targeted marketing campaign featuring two key products: Uncrustables Peanut Butter and Raspberry and Ben’s 10 Burrito Bowl. The project included an “impulse” user flow, visually engaging slide presentations, and dynamic animations and video editing to enhance the campaign.

The “impulse” user flow leveraged geo-targeted banner ads, encouraging customers near Walmart locations to explore and purchase the featured products in-store. Each product was spotlighted with its unique appeal: the convenience and flavor of Uncrustables and the hearty, wholesome satisfaction of Ben’s 10 Burrito Bowl.

The animations and video editing elevated the user journey by showcasing the products in an engaging, relatable way. The visuals emphasized the ease and excitement of trying these items, creating a seamless connection between the digital ads and in-store experience.

The slide presentation focused exclusively on the user flow, illustrating the path from ad interaction to in-store purchase. The presentation featured clean, appetizing visuals of the products and highlighted the campaign strategy and user engagement tactics. This project effectively introduced Uncharted Eats to a wider audience, combining creativity and functionality to drive interest and sales.