SANOFI
For Sanofi, I designed a spring-themed marketing campaign focused on overcoming allergies with their products Allegra, Xyzal, and Nasacort. This project included the development of an engaging “appless” experience, an “impulse” user flow, and visually compelling slide presentations.
The “appless” experience provided users with a seamless interaction through targeted banner ads. It highlighted the unique benefits of each product, offering tips for managing spring allergies and an interactive product comparison tool, all without requiring an app installation. The design emphasized freshness and relief, mirroring the rejuvenating vibe of spring.
The “impulse” user flow used geo-targeted ads to connect with potential customers near pharmacies and retail locations. It encouraged them to visit stores to purchase the products, effectively bridging the gap between online interaction and in-store availability.
The presentation slides detailed the campaign’s strategy, creative approach, and performance insights. They featured a bright, spring-inspired aesthetic with visuals of blooming flowers and clear skies, symbolizing allergy relief. This campaign successfully showcased Sanofi’s comprehensive allergy solutions, providing targeted relief for springtime sufferers while driving customer engagement and sales.
Click the following links to experience it live:
