Iams
For IAMS Dog Food, I designed a marketing campaign focused on a promotional offer to engage pet owners and drive product sales. The project included the creation of detailed presentation slides and an “impulse” user flow.
The “impulse” experience targeted dog owners near retail locations, using geo-targeted banner ads to encourage them to visit stores and take advantage of the promotion. The campaign emphasized the nutritional benefits of IAMS Dog Food while creating a seamless and engaging path to purchase.
The presentation slides highlighted the promotional strategy, user journey, and campaign results, all designed with a warm and approachable aesthetic to resonate with pet owners. This project successfully captured IAMS’ commitment to pet health while effectively driving in-store traffic.
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