Nestle Toll House

In collaboration with Nestlé Toll House, I developed a comprehensive marketing campaign focused on their morsels, perfectly timed for the holiday season. The project included the design of detailed slide presentations, an “impulse” user flow, and an “appless” experience. The “impulse” user flow targeted potential customers near retail locations, prompting them to visit and purchase the morsels. The “appless” experience allowed users to interact with banner ads, seamlessly exploring various recipes they could create with each type of morsel, without the need for app installation. The slide presentation highlighted every step of the campaign, from ad interaction to in-store purchase, including video editing to enhance the user experience. This design captured the cozy and inviting vibe of holiday baking, without explicitly showing Christmas themes, and targeted English-speaking consumers.