Day of the Dead
In collaboration with PepsiCo brands Manzanita Sol and Brisk, I developed a comprehensive marketing campaign centered around the Day of the Dead theme. This project involved creating visually engaging slide presentations that detailed each step of the campaign’s execution. Users interacted with banner ads, leading to an “appless” experience, simulating an app-like interaction without the need for installation. This experience allowed users to explore the products and seamlessly select their preferred beverage, which then directed them to the Walmart app cart for purchase. Additionally, I designed a parallel user journey called “Impulse,” which targeted customers near physical stores, prompting them to visit and buy the product. Both user experiences were crafted to cater to Spanish and English-speaking audiences. The slides also included a robust report of campaign results and data, all designed with the vibrant Day of the Dead motif.
Click the following links to experience it live:
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos/index.html
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos_ESP/index.html
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos_impulse-eng/index.html
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos_impulse-spn/index.html
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos_impulse-HEB_eng/index.html
- https://sites.applessdash.com/Pepsico_Dia-de-los-muertos_impulse-HEB_spn/index.html
