CAFE YOUR WAY
For Café Your Way, a dedicated coffee and refreshment hub on Walmart.com, I designed a vibrant marketing campaign featuring the Keurig Strawberry Acai and Dunkin’ Donuts Cold Brew Coffee. This project included immersive “appless” experiences tailored to each product, visually captivating presentation slides, and dynamic animations with video editing to elevate the user flow.
The “appless” experiences allowed users to seamlessly explore the unique offerings of each beverage through interactive banner ads. The Keurig Strawberry Acai highlighted its refreshing, fruit-forward profile, perfect for summer sipping, while the Dunkin’ Donuts Cold Brew focused on its rich, smooth flavor ideal for coffee lovers. Both experiences provided product details, serving suggestions, and easy purchase options, delivering an app-like experience without installation.
The animations and video editing added a dynamic layer to the user journey, showcasing the brewing process, vibrant visuals of the drinks, and serving ideas to engage users and capture their attention.
The presentation slides detailed the campaign’s strategy, creative concepts, and user journey, supported by key performance insights. The design incorporated fresh, colorful themes inspired by the drinks’ flavors and brand aesthetics. This campaign effectively brought Café Your Way to life, engaging consumers and driving product awareness and sales on Walmart.com
Click the following links to experience it live:
